I.M. Success Strategies

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Give-away events, everyone must know what they are by now. You can’t open your inbox without someone promoting one, two or even three of them.

Just in case you have missed seeing these, I will give you a quick rundown on what they are all about. The idea is that everyone gets together and offers a free downloadable gift each. Then you all mail to your lists to get people to sign up and when they download a gift they of course have to supply their name and email so if it is your gift, your list grows, and that’s it in a nutshell.

This worked fine until about a year ago. Up until then there would be one event every month or two, so each one was getting really large numbers of sign ups and you could grow your list by several hundred each time and most of the gifts were fresh and new.

Since then the number of events has started to outgrow the number of people signing up. When you have three or four each month of course, fewer people will be joining each one. Not only that but the same old gifts get recycled event after event and month after month, which also causes fewer to sign up.

How can you tell they are no longer the little goldmine they used to be?

Just look at how they are now run.  Keep in mind that the reason you join is that your list is on the small side and this should be the quickest and easiest way to grow it, the guys with the large lists are the ones who run them as they can kick start the event with one mailing.

The big listers grew their list by adding every person who signed up, I don’t have a problem with that, it is their event and they have put the effort in, your list grew by getting people to take your gift. All cool and dandy. Now here is the big BUT, now that numbers are down they feel the need to squeeze the little guy at the bottom but making it a condition of the event that they get sign ups or their gift will be deleted.

The problem with this is that if you have a smallish list not only are you mailing them about the event but so is everyone else so the chances of you getting a sign up are small, therefore you get told to mail harder or get deleted. If you over mail you will lose people of your list because they will see it as spam. Not really what you are after.

There is a way around this and that is to upgrade by paying $17 or $27, good idea if you were getting the numbers out of it but as numbers are low at the moment and not really worth it.

If you want my advice it would be to grab yourself three or four good free products from a recent event, sign up to every one going and rotate the products through them. Then after a month or so grab a couple more new products and repeat. Don’t worry about being deleted, this tends not to happen until a week or two in and the busiest time is normally the first five to eight days. Therefore, you get the best of the event and still have another three or four on the go anyway.

So sign up, enjoy and watch your list grow, slow but grow.

For a list of running and up coming events try HERE

Gregg

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