I.M. Success Strategies

Still in its infancy, video search engine optimization, also known as video SEO, VSEO or iVOD, is constantly growing. With more and more people changing over to DSL, they are choosing to view more and more videos. On almost every website that people visit, they are inundated with this new form of communication.

Video optimization is still in its early years for the simple fact that search engines cannot look inside the video to know what it contains. So, search engines basically treat the website as any other. They search the site looking for the meta-data, even within the video. The search engines are going to look for any inbound links or texts to determine what the video is about.

Now, these search engines can detect if there is adult content in the video itself by flesh detection. Face recognition and on screen text are also found. However, do not count on this to aid with any attempt in optimization efforts.

For video optimization, there are three processes that are worth doing. Listed below are the three processes. A search engine that specifically looks for videos on websites is called Truveo. If you host a website, with videos, do not overlook this type of search engine. Even though it represents a little portion of the market, it can still be valuable, since a selection of optimization prospects are offered.

Make it easier for search engines to find information on your website by keeping the video files in the same location and using site-maps. Give detailed information on the video in the form of text that people can read. Use data entry, which does not require much effort, to add meta-data in the form of a description, keywords, tags and titles to the video.

If you are going to submit RSS or MRSS feeds to a third party website like Yahoo, provide a complete transcript, title, keywords, category, thumbnails and description.

Article Source:  Alexis Jameson