I.M. Success Strategies

Christmas is nearly upon us and if you haven’t already, it’s time to up your marketing campaigns to boost your online traffic and sales. If you are yet to start your Christmas marketing campaigns, then you need to get started. With less than 12 weeks to go until Christmas, most marketers are already busy in the execution of their Christmas marketing strategy.

But, if you haven’t already started – do not worry, there are still practical steps you can take that can have a significant impact on your pre-Christmas sales.

1. Consider Affiliate Marketing – Speak to affiliate networks now about sourcing publishers to participate in your affiliate campaign. The best thing about affiliate marketing is that you pay only for successful conversions or sales.

2. Online Advertising – Use online display advertising to run special offers across relevant sites to your target market, to increase interested visitors to your website. Or try a more blanket approach and display advertise with Google, Yahoo! or MSN. Increase your web presence in the run up to Christmas, but don’t forget a strong call to action or reason to click. And don’t forget the power of blogging to increase your search engine visibility. Start contributing to the blogs your customers read.

3. Pay Per Click – as well as ensuring your site is optimised for natural search, look at running additional pay per click campaigns in the run up to Christmas. As people search for specific gifts for their loved ones, make sure your ad and site is there at the top.

4. Email marketing – Now is the time to contact your customers with Christmas gift ideas. Use a Christmas email template to set the festive mood for your campaign and don’t forget to add a forward to a friend link so they can send the email to their friends and family to tell them exactly what they want for Christmas.

Don’t forget – you can be emailing your clients up to a few days before Christmas (don’t underestimate your delivery times however!). Find a good Christmas e-card or Christmas email template to get cracking on your Xmas e-campaigns today and don’t forget to send a Christmas e-card thanking your customers for their custom and reminding them about your January sales.

Article Source: Reagan Quanah

CPA networks are one of the most talked about subjects in internet marketing today, but what are CPA networks? Well, CPA stands for cost per action and a CPA network pays marketers a certain amount for delivering a specific action to an advertiser. Most marketers are used to only getting paid if they make a sale for a seller, but with CPA networks you can get paid if a prospect signs up for an email list, fills out a one page form, or even something as simple as filling out their zip code. For most of these deals the prospect never needs to pull out their credit card to get paid, which means higher conversion rates and more consistent profits.

How Much Can I Earn With a CPA Network?

Just like a regular affiliate network the amount of money you can earn is directly related to how much traffic you can send them. CPA networks’ payouts are usually not as high as selling an affiliate product, but you will see a much higher conversion rate. For a simple one page form or a zip submit you can usually expect to make $1-$5 per action. The higher paying programs usually pay based one the prospect enrolling in a free trail or giveaway. Free trials are great because you can earn $15-$50 for just giving away something for free. Not only will these convert at a high rate, but your referrals will love you for sending them to such a great free offer.

Which Is More Profitable CPA Networks or Affiliate Networks?

I wouldn’t say either one is more profitable, because it is all dependent on the offer that you promote. You should not just focus on one or the other, but look for the most profitable offers each have to offer. For those new to internet marketing it might pay off to promote CPA network offers because they are usually an easier sell than promoting a product. It’s a lot harder to convince people to buy an expensive product than it is to get them to fill out their zip code. If your sales skills are still new than you could really benefit from promoting CPA offers.

Article Source: Dean Dreyer