I.M. Success Strategies

Posts Tagged ‘Training’

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The simple answer is when it does not sell. Now while that may sound like a bit of a throwaway line it does not make it any less true.

The function of a sales letter is fairly basic but a basic letter will not get the job done think about the last time you walked into a store and after you told the assistant what you wanted, say a camera, if all you were told was “Here are the cameras, this is what they cost let me know when you pick one”. How likely do you think you would be to hand over your cash at the till?

Before I go into the differing areas of the letter with you there are two things to remember. The first being, as much if not more effort goes into writing the sales letter for a free item or service as goes into a paid one. The paid item already has a perceived value in your readers mind while with a free item you need to convince them of the value. The second thing to remember is that your aim is to get your reader to want the item, there is a saying in marketing circles that people buy what they want not what they need.

Right, now for the breakdown of your letter. Let’s say your product is called Joe’s Wonder Book.

First on your list is the headline/subject line. The headline is your shop window, it is there to grab the interest and make them read on or open the email. Instead of, Use Joe’s Wonder Book To Improve Your Business, you need to create a need in your reader to keep on reading so try something like 3 Simple Changes That Could Double Your Business In One Month. See the difference, already they can see in their mind what doubling their business would mean to them and if they can do it in one month just by doing 3 simple things it must be worth having a look at. Mission one completed.

Now that you have them reading you need to get them on your side and wanting to know more. The best way for this is to personalise the letter, by this I don’t mean having their name plastered all over it but by making it seem as though it has been written just to them.

One of the simplest ways is to open the letter with a few well chosen questions, but they do need to be worded in such a way that the answers are already known. Something like,

Want to stay one step ahead of your competition?

Do you feel that your business could grow quicker if only you knew how?

Another thing not to forget is the power of just the right amount of fear, fear that their competitors might know something they don’t or that they are not keeping up to date, so you could try,

Do you know how many businesses’s fail because they don’t grow quick enough?

Want to know the one thing that could make sure you are still in business this time next year?

You get the idea. You would of course word these to suit your product but the principles are the same no matter what you are offering. You now have them eager to know more as you have asked the questions that they want the answers to even if they have never asked themselves these question before, all backed up by the fear of not knowing the answers.

In part two we will cover the middle section, the all important closing and the one section that is either left out or even never used that is just as important, in fact could almost double your sales if done correctly.

Dont forget about my free letter writing course, get it HERE

See you then.

Gregg Montgomery

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It’s not often that I am asked to review products online, usually I just get offers to promote the
“next big thing”, but today this post is very unique.

I have been asked by Ray Johnson to review his brand new course, entitled “Adswap Masterclass”,
so I’ll try to give you my most open and honest opinions below.

Adswap Masterclass by is a complete step-by-step VIDEO training course that teaches you how to set
up a mammoth sized and more importantly PROFITABLE subscriber list in record time.

(To the tune of 10,000 subscribers in UNDER 10 weeks!)

===> More Info Here
Basically, the course is web based and is made up of 10 training modules plus an array of extra good
FREE stuff, like a 36 page FREE eBook in which, most of the teaching is done by Ray himself.
The teaching is SO easy! Like you were back in high school or college, which I could REALLY relate
to and enjoyed.

Soon afterwards, Ray, follows up what he teaches you with step by step screen capture videos so you
can learn how to actually APPLY what you’ve learned from the eBook.

The modules cover everything from the very basics of:

What an Adswap is…
How an Adswap works…
How to approach marketers for an Adswap…
How to build an Adswap database to CATAPULT the size and profits from your list…
Adswap instroductions to build your “network”
…and pretty much everything you need to know in order to have a EXTREMELY profitable
list built on FREE Adwaps…

Once you’ve grasped the basics in the eBook, the video series moves on to help you IMPLEMENT all the processes
step by step, and is very detailed! There’s way too much to mention here.

I’m so glad this wasn’t some out dated course where the links don’t even work anymore. This is really cutting
edge stuff, and Ray makes it possible FOR ANYONE to build a monster list FAST, while making money money
than you can handle.

But aside from all the fresh stuff, I think my favorite part is just KNOWING that I’ll succeed online now.

All I have to do is follow Ray’s easy advice.

It’s called “Adswap Masterclass”, because it really IS a masterclass in growing a HUGE list, whilst profiting FAST:

===> Without spending a dime
===> Without travelling ther globe to seminars
===> Without getting frustrated from JV rejection

In all honesty, “Adswap Masterclass” gets a thumbs up from me and I hope it’s still free when you
read this so you can run over and snatch up a copy for yourself, you’d seriously be mad to miss it.

CLICK HERE  TO CHECK IT OUT NOW

To YOUR Success as always, and thanks for reading.

Gregg Montgomery

P.S. If you have experience of the course, please feel free to leave your comments.